PROFITABLE COURSE CREATION

3 Secrets of Profitable Course Creation

Discover how to get paid to create your next (or first) course

(This is a slightly edited transcript of a recent “WorkShop-It Webinar.” We have this crazy notion that you should be able to get something done on a webinar. And at the end of the article, you catch the webinar replay. Hope you enjoy both.)

Starting with a Big Mess Up

Oh my goodness, folks, thank you for your patience. At last, this started working. My goodness, thank you for your patience. I have just got online and I’m setting up a few things. We are still going to have a great show, all right? Everybody do me a favor. For the third time, thank you for your patience. Over in the chat, say, “You’re welcome, Jeff,” okay? And we’ll celebrate a little bit because now I’ve got to get the PowerPoint up. What happened is I had to do a last-minute… thank you, Sherry Lauren Zwick, who says you’re welcome. You’re welcome, says Nikki. Thank you, Nikki. I did do a last-minute reboot.

You’re welcome, Jeff says Art. Thank you, sir. And it just took an enormously long amount of time. And now I finally got the GoToWebinar app. And now I will work on getting the PowerPoint app. And if worse comes to worst, I know the content and I know all the links and we’ll just do this old teleseminar style. We’ll get it done one way or the other.

What’s funny is that I was thinking about this webinar listening to one earlier today. And folks, they took 37 minutes to get the content, 37 minutes. And then about four minutes later, they left content and were doing more of the same. So I got out of there.

Yeah, I got to love it, Sherry. All right, we are getting GoToWebinar up and get that out of the way. We’ve got GoToWebinar up now. Let me get the PowerPoint up. It is painful, Vicki, but it happens.

And when I mess up, I try to fess up, so I can show you guys how to handle it.

So, let’s go ahead and do it, we’ve got a poll coming today, I think. Yeah, there we go. We got a poll coming today. We’ll do that first, okay? Launch poll, all right? Just let me know in the chat when you see the poll. Yay or nay in the Q&A, please.

Okay, so, good, you got it. All right. Yes, thank you. Yeah, Vicki, you learn by example. Well, I hope.

Okay, I’ve created blank courses so far. Select one of the following, zero, one, more than one, of course, what course? Right now we’ve got zero 57%, one is zero, 29 more than one, 57% zero, 14% one, 29% more than one, okay.

Cynthia has got one. Okay, these are good starts and certainly, we got the right audience if we’ve got how many? What’s the percent, 57% has the zero. Hey, we got some good news. PowerPoint just popped up.

Now, let’s go over here. All right. Now, we’re going to the final results of the poll, closing the poll, share results. We’ve got 55%, no course is created, 27% one, 18% percent more than one, and no one went from my fun laughing one with course, what course.

All right, so as I’m waiting for the PowerPoint to do what it needs to do, welcome, everybody. Again, thanks for your patience. We’re broadcasting live from our virtual studios. Finally, here, just north, well, way north of Atlanta, Georgia in the foothills of the North Georgia mountains. And when Caleb graduates, we plan on going further north.

Oh, good, we’re getting closer. All right. Open. Now, we’re just waiting for the… I want to hide the results. Try to recover from my poll closing disease. Thanks, Art. He says we’re with your buddy. Thank you, sir.

If this is your first time here, we’re usually a lot smoother than this. Thank you for being here. You’ll soon find out as soon as this PowerPoint comes up in seconds from now that we do things a little bit differently around here. We will dive straight into content, give you more on a free webinar than most people get on a paid course. And to those of you that are regulars and irregulars, thank you for your following all these years.

Cynthia says, what is this? Thank you for waiting for me. Sure, Cynthia. All right. So we got sponsors as always. One is the profitable course boot camp that’s coming up next week. The profitable course boot camp that I’m going to invite you guys into at the end of this show if and only if I’ve delivered on all my promises. And we’ll see, the PowerPoint is stuck loading up but it’s a lot further than we’ve gotten before. And our charity sponsor, as always, is… Oh, Cindy. Cynthia says she was delayed. So, yeah, waiting just for you, Cynthia, thank you for that out.

We have a charity sponsor, as always, because I love to give back and highly recommend you doing it because it feels so good. And today it’s Lighthouse Family Retreat, a local Atlanta organization that works with families living through childhood cancer. And every spring through fall, we take the families on what we call restorative retreats week at the beach. And so people say, yay, look at that. Give me a yay in the Q&A if you can see the slides.

Yay, yay, yay! Anyway, we get the beach sound like a picnic. Art says yes. But when you’re working, like we do outside under a tent in the Florida heat, you walk away physically, emotionally, mentally, spiritually drained but feeling more fulfilled by what you’ve done than anything else I’ve ever done in my life.

All right. We got ‘yays’ from Beth Ann, Art, Nikki with a big long yay. Thank you, Nikki, Cynthia, Vicki. Yay, we’re here. All right. So, that was fun, wasn’t it?

Anyway, a portion of everything you’ll invest in yourself, later on, goes to those kids, okay? So we did that part. We did this part. We’re finishing up this part. All right. So our official start time, we’ll call it, I started talking really at 4:10, all right. So, let’s dive in. Hey, that rhymed. Sometimes you get lucky. Alexa, volume down, please. All right.

In this free workshop-it webinar, you’re going to discover secret number one, your profitable idea and then we’ll workshop-it. Secret number two, your profitable title and we’ll workshop-it. Secret number three, your profitable launch where you will discover how to get paid to create your next or maybe even first for 58% of your course. We’re going to walk you through your next profitable course creation success steps, give you a profitable course creation genius tip that if you follow it, I should say, when you follow it, you will have ongoing income for a long, long time. And just like all my events, so much more.

Sherry says a transformer nearly blew and crashed it all. I’m back. Other technical stuff going on all over the place, it looks like Sherry, glad you’re here. All right, so moving right on here. When you stay until the very end, as I said, you’ll get a profitable course creation genius tip that will make you money for your entire career, like it has for me. Now, thank you for your attention, and thank you for your patience. We don’t have to read all that.

All right, imagine what is your life going to be like when you can come up with great course ideas, create magnetic course titles, and how about when you can launch so that you get paid to create your course? Will that make a difference for you and for your family? Thank you for that quick, yay, Sherry. There were still the talk bubbles outside my head when you said that. Nikki says yes. And all the yeses, thank you. Let’s go make that difference.

Secret #1: Your Profitable Idea

And Beth Ann says, the idea is going to be the hardest part. Oh, I’m so glad you said that Beth Ann because there’s probably a lot of people that feel the exact same way. How many of you all agree with Beth Ann, the idea is the hardest part? Kind of like the waiting is the hardest part, right? Tom Petty? What does Tom Petty not want you to do? Stop Draggin’ My Heart Around, Come Around Here Anymore, all those things okay? Art doesn’t know yet. Well, we’ll find it out, narrowing it down. Yeah, we’ll do that too.

Okay, here we go. Now, what you don’t want to do and what we’re going to eliminate here is a cool term coined by Tom Antion. My buddy and original online mentor. It’s called a CSI, not a crime scene investigation. You guys have been with me for a long time. You’ve seen me talk at different internet conferences and do the crime scene investigation, CSI, whatever town we’re in, and that we talk about the big fat lies.

You’ve been told about what I’m going to talk about and then we tell the truth, okay? This one’s a little bit different for CSI. CSI is a crappy, stupid idea, okay? I’ve had them, I know what they look like. And if you come up with one, I will gently, lovingly, and firmly tell you, because what I don’t want you to do is commit to a crappy, stupid idea, build it out without showing anybody and nobody wants it, okay? You got to check it with people.

CIA Example

Speaking of Tom Antion, he told a story years ago about, it was a Japanese airline, Al Nippon airlines. And they had built the airline. They had 747s with their logo on them. And then they showed it to some Americans. Now, remember Al Nippon airlines. And on the side of the airline, on the side of 747 was A-N-A-L, okay? How’d you like to see that coming at you at 500 miles an hour, okay? Crappy, stupid idea, okay.

We want to get away from that. Vicki says Tom is quite a character. Yep. Why do you think I am, Vicki? I mean, he’s the one that trained me. Sherry’s laughing her off. Okay, here we go. Now, let’s talk about how to find really great profitable ideas. Everything we do from now on is going to be all about that. All right. Now, this is called X marks the spot formula. The black line represents a need in your niche, something your niche needs. So that when they see it, they say I got to have that.

When I first came online, I was trying to learn everything and try to figure out where I was going to fit and all that stuff. And then I heard that people had trouble creating content. And I had been writing an article a week for a newspaper for 10 years, 650 words that got nationally and internationally syndicated. Okay, well, there is a need in the niche, people got to create content, all right. So the first thing you want to identify folks is a need in your niche. So be thinking about that in a minute and when I ask you to post them.

Then this red line is your skills. What are you great at? I’m great at this would that be what you say, okay? So the black line is a need in your niche and the red line is your skill, something you’re great at. And listen, folks, side note, if you’re great at something, do more of that. Don’t try to get good at the stuff you suck at. Do more what you’re great at, okay?

And where these two lines cross, ladies and gentlemen, boys and girls and boys and girls that aspire to be ladies and gentlemen, as my buddy and author, Andy Andrew says is your profitable course idea sweet spot, okay? Your profitable course idea, sweet spot, you’re PCISS, okay? I got to write that down. PCISS really didn’t spell anything.

But, anyway, all right. So here’s what I want you to do, okay? First in the chat. Give me some needs of your niche that you know people need that you’ve identified. What do they need? My niche needed content and you needed to make it quickly. And then they needed to know what to do with it. That’s kind of been my whole career kids. Cynthia says you need to organize their office. Cool, that’s a good one. Who else? How to handle behavior need to be a witness? Have less stress than Kathleen, there we go.

Okay, let me read the rest of Sherry’s here. Hey, Rick, not seeing you right in a while. How to handle behavior issues with animals, end of life decisions. Wow, that’s a good one. Rick is how to start writing a successful grant. Wendy is reduced stress. Need to choose winning claims for Art. Okay, cool. All right.

Now, give me something you’re really good at. What do you guys really good at that your niche happens to need? Gary says teaching these. Yep, okay. Listening and supporting says Kathleen. Great, great gift. Wendy, I’m really good at energy healing and clearing. Teaching grant writing skills says Art, I mean says Rick.

Art says knowing the right story as soon as possible. That’s key right there buddy, as soon as possible. And Sherry also adds communicating with animals. Awesome. Sherry also says offer healing so a lot of things that you’re good at Sherry, okay? Where those two lines cross are your profitable course ideas sweet spots, okay? So, photography, Beth Ann says. Less stress, Vicki. Yep, okay. So now that you’ve got this profitable course idea sweet spot, what are some beginning ideas you have for a course? What could you do a course on? And we’re not talking about war and peace or even war or peace.

We’re talking about a quick little course, maybe one module, teaching them to do one thing. Let’s start small, okay? What are some ideas you have? You won’t be graded. This will be taken to the international idea office in DC. We’re playing around today.

How to photograph birds says, Beth Ann. Five steps to reducing overwhelm for Kathleen. I love it. Clear the clutter and organize your office space says, Cynthia. Notice I changed you’re there to your, always want to use your, your, Cynthia. Quick courses from Sherry. Introduction to animal communication, introduction to an animal, Ricky. Can’t wait to help you with that, Sherry. Yeah, good question, Wendy. I love it.

Let’s see, Art uses a checklist to examine the claim. Yeah, absolutely, walk people through. Grief relief guided meditation for Vicki. I’m loving it, you guys. Five meditations with your animals and Sherry is teaching me how to pronounce something, I’ve always pronounced Ricky. It’s Ricky. Thank you, ma’am, I appreciate that. Thanks for being gentle. So, now you’ve got not a crappy, stupid idea but you’ve got a profitable course idea pulled from the sweet spot, okay?

Now, we started at 4:10 so we are only, what are we in, 13 minutes in and you’ve got your first marketing asset. You’ve got your first-course idea, okay?

Now, coming up with a good idea that your people want is one of the most important things, right? The next important thing is calling it something that’s attractive.

Secret #2: Your Profitable Title.

I tell the story about when a business partner and I created social marketing blueprint years ago. Social marketing was still pretty new. We want to get one of the first courses out there.

And so it was the big 6, Facebook, LinkedIn, Twitter, YouTube, and the rest, okay? So what do you think we call the Facebook module? So many things you could call it. Cashing in on your content on Facebook, Facebook profits. Do you know what we call it? The Facebook module. Now, extrapolating from there, what do you think we call the Twitter module? Yeah. And the YouTube module? Yeah. And the LinkedIn module? Yeah. Okay? And none other than Frank Kern gave us that feedback because he was consulting with us at that time. He was laughing at me too.

All right. So, you guys ready to create some profitable titles? Yay or nay in the Q&A, please? Yay, yay, yay, yay, yay.

Some of you guys were saying how well I recovered from the late start and mess up. Thank you for that. It comes from a lot of experience with mess-ups. It also comes from having a great audience. So, look in the mirror and thank yourself and pat yourself on the back. And I thank you too very much, okay?

Your profitable title. Now, who wouldn’t be surprised if in this workshop-it webinar and then in the two-day boot camp next week, that I was to offer you a template and give you a template? Would anybody be surprised about that? All right, here’s your template, okay? It’s got three words in it. You’re going to make up two of them, okay? I can’t get any simpler than this. Sherry says no surprise. Cynthia says what a concept. Wendy, it’s a good thing I’m sitting down. That’s funny. Okay, here’s your template kids. Your adjective benefit, okay? Let’s break this down.

Your means it belongs to them, you’re talking to them, you, your, use those words a lot in your copy adjective, okay? Something that describes the benefit, okay? And then the benefit, something they get out of it, okay? So, I use this template to create this workshop and webinar. Three secrets to profitable course creation. Or your profitable course became or will become and is becoming your profitable course boot camp, your profitable course boot camp, okay? So just three words. I gave you one of them. It’s like the first test, the first question on a test is your name, right?

Boom, Wendy, she’s ahead of me. Your quick stress relief. Now, if you were dealing with stress, folks, and really needed some help with it, would that grab your attention? Your quick stress relief. Yay or nay in the Q&A. Rick says your compelling need statement. That’s a grant. I love it. Sherry says, yes. Your compelling need statement. The neat thing about that, Rick, is you’re talking straight to people that are grant writing because grant writers know what a need statement is, right? Okay. And I love it. Your compelling need statement. Okay, what else you guys got?

Cynthia has used, organize your home office. Yeah, that works. You’re just changing the orders around. You need an adjective in there. Organize your sexy home office, no. Or you could say, you know what you could do. Oh, you know what I like, Cynthia? Yeah, Cynthia, your organized home office, how about that? Your organized home office. And then a tagline could be the benefit of that. Wendy, your instant stress release. You did a little bit more of it. Yeah, Cynthia. I moved it around for you. Your organized home office. Your writing claim checklist.

Your winning claim checklist from Art. Your captivating bird photos. See, you got a birder that takes pictures, boom! Okay. Boom, you guys are doing great. Did you get your idea? Got your title? Next, I’m going to tell you how to get paid to create this course. First, we’re going to finish this up. Your overwhelmed buster course. I love it. I love it. I might change the word course, Kathleen. Your overwhelmed buster blueprint. Your overwhelmed buster system. Your overwhelmed buster method. We want to create courses. That’s why I could call this webinar and the boot camp and use the word course.

But most people don’t wake up in the morning going, I need to go get me a course today. But there’s a lot of people that wake up thinking, I need to deal with this overwhelm, I can hardly get out of bed. That’s okay, Kathleen, that’s why you’re here. She said she got stuck on that words. That’s why we’re here. Let me give you a bonus tip. Four words you can always use. Secrets, steps, blueprint, method, and system, that’s five. Secret, system, blueprint, method. There are four-course names for you right there, okay? Anybody stuck? Anybody having trouble? We can get you unstuck, get you out of trouble.

Sherry says, Uhm, this is good. Stuck, yes. Okay. So, what do you got so far, Sherry, What’s your idea? Secret, system, blueprint, method. Secret, system, blueprint, method. I guess you could use all four. Vicki says your healing goodbye meditation. Oh, I love it. Cynthia, what about your organized office blueprint? I love it. Your organized office blueprint? Sherry, introduction to animal communication. Okay, cool. All right. So, you’re right, that’s a boring title. Introduction to animal communication 101.

How about your Doctor Dolittle system? Would that appeal to your people, your Doctor Dolittle system? Magic would be good too, Wendy. Secrets to exciting bird photography. Exciting bird photography secrets would be good. Do you like that, Sherry, okay? Your Dr. Dolittle system. Your Dr. Dolittle secret. Your Dr. Dolittle secrets. Your Dr. Dolittle system. Your Dr. Dolittle blueprint. Your Dr. Dolittle method. You could use any one of those. All right, we got you a title and an idea. Boom. Okay. So, there you go. Anybody else we can get unstuck. Thanks for being transparent, Sherry, appreciate you. Good to see you around.

However, another well-known communicator uses Dr. Dolittle. Well, that’s okay. I don’t believe they can copyright that. Certainly not an intellectual property between nor do I play one on TV. And I did not stay in a holiday inn last night. You could investigate it. Sherry, how about your doctor do a lot system, playing off the opposite, your doctor do a lot system. If you’ve got somebody else that’s doing something close to you, you got two choices. Actually, you got three. You could toss in a towel which I don’t recommend, okay. You could do it better than them. Or you could partner with them. Those are your three choices.

When you got somebody doing something close to you, you throw in the towel. Somebody’s already doing it, I can’t do it. What if Papa John’s had done that? Pizza Hut has been around for a long time. You could do better than them which you’ll do with our systems. Or you could partner with it. Sherry says, nope, they throw in the towel off and that’s a good predictor of success, Sherry. All right, so secret number one, your profitable idea. Secret number two, your profitable title.

Now, I’m going to ask a dumb internet question after I read Arts, your writing claim analysis secrets. I like that, yep. Your writing claims analysis secrets.

Here’s a dumb internet question. How many of you were in public? I’d say raise your hand if and then I’d say, raise your hand if you never raise your hand in public. It’s always a good line for a laugh at the beginning of a talk. Yay or nay in the Q&A if you would like to know how to get paid by your customers, by your community, to create your next or first course. Yay or nay in the Q&A. Of course, says Sherry. Yes, yes. Oh, gee, could, Wendy? I love you guys sarcasm today. Thank you for that yes, Wendy. I mean, Nicki. Yes from Kathleen.

Secret #3: Your Profitable Launch

Okay. Now, let me give you a little bit of background on this as we go into your profitable launch, okay? Now my students and I, well, let me first day me. I’ve been doing it this way for 10 years. I’ve not created a course in 10 years that I didn’t get paid to create. How’s that for a double negative? For 10 years, I’ve always gotten paid to create my courses. I’ve been paid to create every course that I’ve created for 10 years and that’s might be in three figures. And my students have to as I’ve taught them. And as I’m going to begin to teach you today with the story.

And in the boot camp, we’re going to spend a whole section, we’re going to spend Friday afternoon doing just this, okay? And some of you may go even further and do take it even further with some options we’ve got. All right. So, I started doing this. The way it happened is one day, I was building a course, I built several already. And I thought, well, let’s say it was a Sunday morning when I launched this. And it was like I was taking a hundred people. And every 10 people, it went up to $10, okay? And I announced that in advance. Every 10 people, it goes up to $10. Okay, so it started out at 10 bucks, ended up at 100, right?

So I’ll just try that as a way to launch something. And it worked pretty good, not bad for a Sunday morning. And I was counting up how many were in each category, right? And as I added it all up, 10 times 10, 10 times 20, 10 times 30. It hit me, Jeff, you haven’t even created this course yet. You just got paid to create this course. And I thought, oh my goodness, I have struggled. And I’ve done it that way ever since, okay? So let’s break it down. The backstage pass is what I call it. You know why? The backstage pass is one of those, seen as those expensive specials, I’m on the inside thing.

One of the crazy things I spend my money on is when I go to concerts, and I taught my kids this, is that I save up or put aside money for a backstage pass, okay? This is how I met and talked with Gino Vanelli, okay? I told him, I said, back in the early ’80s, my roommate and I do a lot of Frisbee and kissed a lot of girls to your music. He got a kick out of that. If you’re familiar with the band out of San Diego called Switchfoot? One of their influences was Led Zeppelin and some other ones. Their lead singer Jon Foreman is a modern-day poet. We’ve backstage passed with them probably five or six times and met them.

When he says it’s like, don’t mind going to the recording studio to watch me record, create. Exactly, exactly. The first time we did the backstage pass was Switchfoot, it was John’s 14th birthday, but this was 12 years ago. I had bought us two tickets on the third row and backstage passes for Saturday for his birthday. On Friday, remember, he was 14. He goes dad, would it be okay if we don’t go to the concert and I go to the mall with my friends? I said, son, not just no but hell no. No, Cynthia, I don’t.

And so, we went and about the second Switchfoot song with us on the third row, he had to yell this to me in my ear because it was loud, he goes, and I wanted to go to the mall. All right kid, you’re back in the good graces. So here’s an example, okay? A backstage pass is where you’re letting people in before you created the course for less than you’re going to sell it for, okay?

So let’s say when you’ve completed the courses, a three-module course, if you will, or even if you won’t, it’s going to be $197, at least. So you’re offered a backstage pass for $97.

And the backstage pass features, just like Wendy was saying, you’re there to see it created. You’re there to get your questions answered live. You’re there to give input on the creation of the course and get it directed exactly at you for a huge discount, here, it’s more than half price. It’s 100 bucks off, okay. And so in that way, this is one reason, one other last line of defense, if you will, against a crappy, stupid idea, too. Because if you offer people a backstage pass through email, through a webinar, like I’m doing with you guys in a little bit, and nobody takes you up on it, you got some work to do. You may have a crappy, stupid idea or a decent idea that needs some improvement, okay?

What if you get a lot of people grabbing that backstage pass, and let’s be conservative, okay? Let’s say you get 10 people to invest 97 bucks as a backstage pass, right? You’ve just been paid, just under $1,000 to create a course. How many of you would like to be paid $1,000 to create a course? And the fun doesn’t end there. Because once it’s completed, you get all the testimonials from people, from when you’re selling it now at 197 and that you got paid to create a course that sells for 197. Is this a great country or what?

Okay. Let me know if that excites anybody. Just give me a big X in the chat, in the Q&A if that excites you. It excites the heck out of me still 10 years later. X, X, X says Art, Sherry, and Kathleen, and Beth Ann gives me a XXX, oh, my goodness. All right. So, now, one of the things you’re wondering about is the price point, right? If you’re going to do a one module course, launch it at 97, sell it for 47, X marks the spot when he says yep. If you’re going to do a 197 course, you could do it at 97 like this example here.

Or you could start at 47 and it goes up 10 bucks for every 10 people that come in, that gets a lot of quick buying behavior, folks, that’s fun. I did a little bit of that over the weekend, I did a discounted version for something and a lot of people came in, okay? And so, this is how you do it, okay? Now, what you’ve got so far, is a profitable idea, a profitable title, and a profitable way to launch even before you create the course. One of the early short-term membership programs I created was called article marketing for beginners. I’ll get to that in a second, Sherry.

And it was a 12-week course. Every week they got a video and a PDF on what to do. And it was three payments at $37, $37 a month for three months, okay? Now the cool thing about that is to start it, to launch it, you really only have to have the first module done. I had three done of the 12. You just got to stay ahead after that. Now, in all honesty, I launched it on a Thursday morning. So that means was a couple of Wednesday nights I was up pretty late because I knew I had to stay ahead of the launch. Way to go, Cynthia’s got your organized office blueprint. I like that. Don’t you all your organized office blueprint dot com. Fast action taker. Another predictor of success.

Sherry asked, what about the larger training at 495 and level two at 895? Yeah. Yeah, there’ll be introductions but I would still backstage pass them, okay. If you don’t want to sell a lot of those at a lower price, Wendy, I mean, you could do 497, could be 247. Five ninety, Art, missed you, I’m sorry, 597 could be 250? No, no, I would say 297. If you want to limit that, the number of people that you take, okay, then you say there are a limited number of backstage passes available. There are only 10 backstage passes available. When they’re gone, they’re gone and the price goes up to the boom. Wendy, I could use this concept to launch the songwriting masterclasses I have in mind. Yes, ma’am, you could. All right.

So, the cool thing about this is, you guys now have three marketing assets you can use in your business. Now, I’m about to offer you a whole lot more. Because so far we’ve covered your profitable idea, your profitable title, and your profitable launch. And still to come is your profitable course genius tip that will make your recurring money over and over and over again for a long, long time. I’ve done it for me for 10 years, actually 15 years because I did invent this when I first started out the backstage pass. All right.

So far, on the three secrets, have I delivered? Knowing that we still got good stuff coming up, have I delivered? Yay or nay in the Q&A? Yes, yes, yes. Yay as always, Rick says. Thank you for that. Art and Vicki and Cynthia and everyone else. And when he says, and I didn’t even have to, didn’t even have to go to my Amazon locker to pick up. I don’t know what that means. Okay. All right. So, now, another Q&A answer. Who wants to take it to the next level? Thank you for that yes. And Beth Ann says, yay, I can’t believe you helped me find an idea. Ooh, I like that Beth and that’s a testimony right. There you go. And that’s just one of many.

Now, and this applies to everybody what I’m about to show you. You know I’m ready for the best end. Must have your husband listen to this. Go for it. Oh, you have things delivered to a local locker when you, okay, cool. All my folks in the content creation nation, all the members of the nation, you know you’re already in the basic boot camp, right, as part of your membership, okay? And you got an email this morning, about your investment in the upgrades, okay?

So let’s show you what we’re going for here, folks. And I want every single person on this webinar to invest in themselves and do this. Because you’ve already got the title, you’ve already got the idea. We’ll take those deeper, we’ll create them. And we’ll launch and there’s even a level, which I’ll do for you. And not only will I do it for you, but I will also email my list about your course, I will be your first affiliate. And you know what my percentage is? Zero. Well, it might be 1%. I might have to have 1% in there in the system, okay? So, that’s a pretty good bonus. Hope you guys just got excited.

The Profitable Course Genius Tip

Now, for the wise folks who stuck around, the profitable course creation genius tip that I promised you, again, I want to take it step by step here, folks, so you get it. Each new course becomes its own evergreen profit center. So, if you’re doing your first one… yeah, that is pretty amazing, Kathleen. If you’re doing your first one, then you’ve got one evergreen profit center. Everyone you do thereafter, you’ve got another evergreen profit center stacking on top of each other and so you’ve got multiple streams coming in forever. And part of the Evergreen profit center training is that I’ll show you how to market your courses for the rest of your life, okay?

And here’s the video version below. Have fun watching the MAJOR mess up at the beginning and how my audience and I handled it.

You’re invited to join us for the Virtual Profitable Course Creation BootCamp! where you’ll get more done in 2 days than most people do in 2 months!