Get Ready to Discover:
3 Secrets of Profitable Content Marketing
Create * Repurpose * Profit {rinse & repeat}
What if Content Marketing could be so much easier than it’s been made out to be?
What if Content Marketing could be simplified into 3 simple, repeatable, and profitable steps?
3 profitable steps that every one from beginners to seasoned veterans could use…
Create * Repurpose * Profit
“Content Marketing is the only marketing that’s left.” ~ Seth Godin
And Content Marketing can be made simple with these 3 steps:
Create * Repurpose * Profit
These three secret and simple steps came from some “deep thinking” at the beginning of the year as I realized I’ve been doing content marketing to build my businesses, both offline and online, since 1994.
So let’s take a closer look at these 3 secrets:
Create * Repurpose * Profit Revealed
Secret 1: CREATE
Here I could tell you all about your content creation super power, etc. And you’d discover a lot…
I think it would be even better for us to WorkShop-It with one of my Genius Templates:
My thanks to “MythBusters” for making this a very popular template.
This template, just all my Genius Templates, is set up so that all you need to do is fill in the blanks.
Before we get you creating your content, remember this:
Even though we’re creating an article here, this exact same process can be used for creating podcasts, videos, livecasts, graphics, and even your products and courses.
More on this in Secrets #2 and #3.
Let’s make this “fill-in-the-blanks” simple, shall we?
Title: “3 [painful adjective][niche topic] Myths”
Myth 1: [niche topic] Myth #1
[describe the myth]
The Reality
[Describe the reality]
Myth 2: [niche topic] Myth #2
[describe the myth]
The Reality
[Describe the reality]
Myth 3: [niche topic] Myth #3
[describe the myth]
The Reality
[Describe the reality]
It really can be as simple as this. I could make it harder and more complicated for you, buy why?
Now that you’ve created your content, let’s talk about what to do with it!
Secret 2: REPURPOSE
One of the many great things about publishing your content on Medium is as soon as you hit publish, a new “repurposing box” pops up:
As you can see above you can republish right away to Facebook, Twitter, and LinkedIn. Each site includes a box with title, graphic and link. I like to give a compelling reason to click, an intriguing part of the article, or both.
The article above can be repurposed into a video, an info-graphic, a webinar, or check this out:
A few years ago when leading my Mentor Group I pulled out one of the dozens of binders of my old syndicated newspaper columns. The group asked me to read one of old newspaper articles on change.
I was a little surprised but did it. Half way through reading the 650 word article, it hit me:
This is a podcast! {or accidental repurposing}
Bonus Repurposing Tip 1:
My students and members know this rule: you are not done creating your content until you’ve published it and repurposed it at least once!
Bonus Repurposing Tip 2: repurpose your new article on Illumination, one of the fastest growing publications on Medium.
Secret 3: PROFIT
One of the best ways to repurpose is turning your content into courses and other products. And one of the best benefits of my model of Content Marketing is when you’re creating your promotional content you’re also creating your product content. No more staring at a blank screen.
Here are 3 ways you can repurpose the article you created above into a profitable product:
- One module in a bigger info-product.
- A small 3 module course with each myth/reality being one module.
- A Bonus for a course or info-product.
If you’re thinking:
“Gosh that would be easy!”
You’d be right!
And if you’re thinking:
“Wow, I want more of this!
You’re in luck!
We’re doing a free “Create * Repurpose * Profit — WorkshopIt! Webinar” this week. You can make it live or on the replay when you visit here:
