Summary

The article emphasizes the importance of sharing cybersecurity knowledge on LinkedIn in 2024 to build a personal brand, leverage the platform's professional user base, and take advantage of its low barrier to entry and content-supportive algorithm changes.

Abstract

The article "3 Reasons You Should Share Your Cybersecurity Knowledge On LinkedIn in 2024" outlines the benefits of using LinkedIn not just for job updates but as a platform for establishing a unique brand in cybersecurity. It argues that unlike job titles and perks, a personal brand remains intact regardless of employment status and can lead to better career opportunities. The author points out that LinkedIn, as a professional network, is ideal for sharing expertise due to its user base of working professionals and its algorithms that favor meaningful content over viral sensations. The platform's low barrier to entry allows individuals to start sharing content without the need for a large following or advanced content creation skills. Furthermore, LinkedIn's algorithm updates in 2023 and 2024 prioritize content that provides genuine insights and advice, making it an opportune time for cybersecurity professionals to share their knowledge and benefit from increased visibility and engagement.

Opinions

The author suggests that relying solely on a job for career stability is risky, as evidenced by the job losses in tech in 2023 and 2024.
Building a unique voice and sharing knowledge on LinkedIn is guaranteed to pay off in the long run, either through monetization of skills or securing higher-paying jobs.
LinkedIn's focus on professional connections and knowledge-sharing is more conducive to cybersecurity experts than other social platforms that prioritize viral content.
The author believes that the effort required to create content on LinkedIn is minimal compared to other platforms, as it does not require a large following or sophisticated production skills.
LinkedIn's recent algorithm changes are seen as beneficial for professionals sharing knowledge, as they aim to reduce clickbait content and promote posts that offer genuine expertise.
The author encourages cybersecurity professionals to take advantage of LinkedIn's features to establish themselves as thought leaders in their field.

3 Reasons You Should Share Your Cybersecurity Knowledge On LinkedIn in 2024

Do not use LinkedIn just for sharing job updates in 2024 !

LinkedIn is one of the most rewarding AND frustrating platforms to be on in 2024

Rewarding in that it is easily the best platform to get started on if you want to build your unique brand in Cybersecurity

“pfft .. what would I want to do that ??” .. I hear you say

Consider this .. your Cybersecurity job is just that … a job that can be taken away at your employer’s discretion

Ask the thousands of people in tech jobs who discovered this reality in 2023 and 2024!

Reclaim Your Cybersecurity Career: Vital Steps to Take Immediately After Job Loss

Follow these steps to boost your chances of rebounding back

taimurcloud123.medium.com

Unlike your job title and its perks, which vanish once you leave your job or get laid off .. your brand remains with you wherever you go.

Take the time to build your unique voice; I GUARANTEE it will pay off in the long run. .either by monetizing your skills or your brand landing you a much higher-paying cybersecurity job

And this is where the frustrating part comes in.

All too often, these are the posts I see from Cybersecurity professionals on LinkedIn:

I am pleased to announce that I have passed XYZ certification
I am pleased to announce I have joined XYZ company
I am pleased to announce I have completed XYZ training

While there is nothing wrong with sharing this information .. it ignores the power of LinkedIn as a platform for sharing your cybersecurity knowledge.

In this article, I'm going over three simple reasons why you should start doing this in 2024.

1 — A Built-in User Base

LinkedIn differs from other platforms like YouTube, Instagram, and TikTok as it caters to working professionals.

Unlike these other platforms, where it can be a nightmare to stand out amidst fierce competition among millions of creators, LinkedIn offers a different landscape.

LinkedIn doesn’t care about or prioritize viral content, crazy stunts, or the latest fashion trends.

Instead, it focuses on fostering meaningful professional connections and facilitating knowledge-sharing among its user base.

As a content creator on LinkedIn, you don’t have to go through the hassle of building an audience from scratch.

The platform takes care of that for you.

I shared cybersecurity advice regularly and was awarded the “Top Voice” badge on LinkedIn in Jan 2024

How I Became A LinkedIn “Top Voice” in Jan 2024

My Cybersecurity posts got me a Top Voice badge !

taimurcloud123.medium.com

This demonstrates how LinkedIn’s algorithms and user base can propel your content to reach a huge number of genuinely interested professionals in the insights and expertise you offer.

2 — The Barrier For Entry Is (EXTREMELY) Low

To get started on LinkedIn, you do not need:

Thousands of followers
Crazy video editing skills
Graphic design skills
Instagram model looks

All you need to do is share compelling content that adds value, specifically in your area of expertise, like Cybersecurity.

There is no need for complex visuals or flashy videos — your focus is on providing meaningful insights and information.

Make a content calendar and commit to posting once a day for the next 30 days, and see the results!

By consistently sharing valuable content, you’ll begin to see the results on LinkedIn.

Remember, the platform is designed to highlight expertise and foster professional connections, so your commitment to providing valuable content will attract the right audience and help you establish your professional credibility.

3 — LinkedIn wants you to succeed!

LinkedIn has made some major revamps to its algorithm in 2023 and 2024

It wants relevant and informative content on the platform to spread and viral and clickbaity posts to decrease.

It is prioritizing content from people users know and care about and content grounded in knowledge and advice.

User preferences for valuable and meaningful content drive this change. As a result, posts from people users follow have seen increased visibility, leading to a 10% rise in post views.

Secondly and more importantly, posts containing knowledge and advice are now given higher priority throughout the platform.

LinkedIn’s system evaluates posts to determine if they offer genuine expertise and insights and then showcases them to users who may find the information relevant and useful.

Since this change, there has been a nearly 40% increase in users exploring knowledge-based content from individuals outside their network.

There you have it .. If you serious about building your own brand as a Cybersecurity Thought Leader then LinkedIn might be the best place to do it.

Good luck on your journey !

Taimur Ijlal is a multi-award-winning, information security leader with over two decades of international experience in cyber-security and IT risk management in the fin-tech industry. Taimur can be connected on LinkedIn or on his YouTube channel “Cloud Security Guy” on which he regularly posts about Cloud Security, Artificial Intelligence, and general cyber-security career advice.