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id="a1d1">Action Step: Use your “chunk templates” to create your first (or next) (or lots of) Compelling Lead Magnets:<figure id="d3a5"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*fw2Vd7q2Xv0G7PjpOc9nZw.png"><figcaption>WordClouds with Permission</figcaption></figure>List Building Secret 2: Opt-In PagesThe biggest mistake I see beginners make is having more than one choice on an opt-in page.More than one choice confuses people, and the confused mind does not take action.You can get a great example of a one choice opt-in page at the end of this column.Action Step: Grab a <a href="https://ContentDoes.com/mailerlite">free version of MailerLite</a> and play with (practice) creating a few magnetic opt-in pages.<figure id="c8b9"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*EhDH0TK4tho34Xx2"><figcaption>Photo by <a href="https://unsplash.com/@jrduncan11?utm_source=medium&utm_medium=referral">John Duncan</a> on <a href="https://unsplash.com?utm_source=medium&utm_medium=referral">Unsplash</a></figcaption></figure>List Building Secret 3: The Care & Feeding of Your Community</p

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There are 2 important keys I want you to get here:<blockquote id="d775">Important Key 1: Both your future and your fortune are in the follow up.</blockquote>Important Key 2: When you take great care of your audience and community, your audience and community will take great care of you.Action Step: <a href="https://contentdoes.com/3-secrets">Get your seat</a> for the upcoming 3 List Building Secrets Workshop-It WebinarWhen you’re reading for more great list and audience building tips check out my <a href="https://readmedium.com/list-building-54555dc9f4b2">List Building Hub</a> (no waiting):<div id="8dcd" class="link-block">

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            <h2>List Building - Click Here</h2>
            <div><h3>How to create a highly responsive audience</h3></div>
            <div><p>medium.com</p></div>
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THE 3 SECRETS CONTENT SERIES

3 Profitable List Building Secrets

How to Build a Buying Audience

Content marketing is one of the very best ways to build a buying list and an audience of gold.

And building a buying audience of gold is why you’re reading this column, right?

So here are 3 secrets you need to know:

List Building Secret 1: Lead Magnets

Lead magnets, give-aways, freebies, etc., whatever you call them, you need them to build your list. You want to give away something of attractive value in exchange for their email.

The great news is this:

Any creatively delivered piece of content is a potential lead magnet.

Action Step: Use your “chunk templates” to create your first (or next) (or lots of) Compelling Lead Magnets:

List Building Secret 2: Opt-In Pages

The biggest mistake I see beginners make is having more than one choice on an opt-in page.

More than one choice confuses people, and the confused mind does not take action.

You can get a great example of a one choice opt-in page at the end of this column.

Action Step: Grab a free version of MailerLite and play with (practice) creating a few magnetic opt-in pages.

List Building Secret 3: The Care & Feeding of Your Community

There are 2 important keys I want you to get here:

Important Key 1: Both your future and your fortune are in the follow up.

Important Key 2: When you take great care of your audience and community, your audience and community will take great care of you.

Action Step: Get your seat for the upcoming 3 List Building Secrets Workshop-It Webinar

When you’re reading for more great list and audience building tips check out my List Building Hub (no waiting):

List Building - Click Here

How to create a highly responsive audience

medium.com