3 Products That Don’t Exist, But Should

We all have problems that could easily be solved by a new product. These 3, in no particular order, are ones that I’ve been wanting for awhile now and would buy in a heartbeat.
- Comfortable men’s dress shoes.
My husband went to a job fair a couple decades back, and walking around in dress shoes for 4 hours left him crippled for the next 2 days. Women’s dress shoes are torture devices that destroy our feet and lower back. That’s part of the design. It’s not possible for high heals to be designed for comfort. The same is not true about men’s dress shoes. There’s no reason that any athletic footwear company such as Nike, Adidas, Puma, Reebok, Asics, etc… couldn’t change the upper part of the shoe to look like a men’s dress shoe, thus giving men proper arch support, cushioning, and traction if they spend the day walking on marble or concrete surfaces.
I even have an ad and slogan for them: Nike (or whatever the company name) Formals — the dress shoe with the soul/sole of a sneaker. Picture the ad: a lawyer strides across a courtroom, with the voice over saying “Whether you’r pounding down the court”, scene changes to a guy in a suit with a briefcase chasing down a taxi, and voice over guy says “or just out for a run: Nike Formals.”
The market for this would be any adult male in a job where suits are necessary.
2. Paper towels shaped for the microwave turntable
How many times have you gone to the microwave in the break room only to find it encrusted with burnt on parts of other people’s food. Wouldn’t it be nice to be able to just peal up that crap and throw it away? The market for this idea wouldn’t just be office managers/workers who were tired of having to clean the microwave plate. As a not-so-great cook, I’d like to have this for my home microwave as well. I’m tired of trying to guess which direction my oatmeal is going to boil over in so that I can put the long part of the paper towel in that direction.
Proctor & Gamble? Kimberly-Clark? Are you listening?
3. Plow style shovels that can pivot
It’s winter again and I’m the designated snow shoveler at our house. The plow style shovel is designed to allow the user to push the snow rather than lift it. The problem is that snow slides off either side, leaving trails of snow, so that the person shoveling has to go over the same spots multiple times.
Angling the blade of the shovel 30–45 degrees would keep one side clean as the excess would all slide off the other end. This moves the snow sideways (which is why street plows have angled blades), which is what you want to do when shoveling a sidewalk or the edge of a driveway. When shoveling a larger area, such as a driveway, I want to angle the shovel so that excess snow slides off on the side I haven’t done yet rather than the clean side. Ideally the shovel would let you switch from right to center to left orientation. Make this shovel and I will buy it, as will millions of other people who need to shovel.
Dart, EraPro, Suncast, True Temper, and Garant, this one’s for you!
While some people have product ideas and keep them secret so they can bring them to market themselves, I’m aware of the time, money, and effort involved in the process, and have more ideas than resources (though donations for product ideas would be graciously accepted). In addition, these ideas are modifications on already existing products, so they are better off done by companies already in the field. So, if you or someone you know is in the field for any of these, please consider making these.
