List Building With Content

3 List Building Mistakes to Avoid at All Costs

And what to do instead…

Content Marketing is a great way to build your highly responsive list community. And building a highly responsive list community is why you reading this column, right?

Most people do not build a great list because they make one or more of the following 3 most common list building mistakes.

The 3 most common list building mistakes

1. Not building a list: This is where most people blow it, before they even get started building a great list. I see this happen to so many beginning internet marketers in two main ways.

The first way I see this happen is many new people will fall for the lie that you do not have to build a list, you just have to keep creating more and more new customers.

The second way I see this happen is people do not build a large responsive list because they fail to see the importance.

I remember looking for a YouTube video with a bad description to demonstrate a point to my Content Multipliers group. Unfortunately it was easy to find. The video itself, about list building, was actually fairly good. But their was no Call to Action in the video or in the description.

That’s right! It was a video about list building that failed to include any way to build their list!!

You can hope they are your competition.

2. Going for numbers instead of responsiveness: Still others will get caught up in building a large list instead of a highly responsive list. They use, or try to use, every single idea they have ever heard of to create a list, no matter the quality of the list. Then they will brag about how huge their list is, even though they are not making much money from their list. The best option is to build a highly responsive AND large list.

3. Getting comfortable: It’s human nature. We set a goal. We achieve the goal. We relax. While getting on top is hard work, it’s harder still to stay on top. To stay on top you not only need to keep doing what got you on top, you need to do even more of it. There is no finish line when list building.

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I recommend getting started BYHHTPT: Before your head hits the pillow tonight :-)