Summary

The article outlines three distinct content strategies for creators to maintain consistency and effectiveness in their work.

Abstract

The author reflects on their journey to finding a successful content strategy after two years on Medium, emphasizing the importance of a consistent approach. The article introduces three content strategies: the "project-based" approach, which involves setting and completing specific content projects; the "Different day of the week, different topic" approach, which assigns particular topics to different days; and the "Content repurposing" strategy, which focuses on creating in-depth content and repurposing it across various platforms. Each strategy is designed to help creators, whether new or experienced, to stay consistent and grow their audience by setting clear goals, planning content systematically, and maximizing the impact of their work.

Opinions

The author advocates for a "project-based" approach to content creation, viewing each project as a milestone with a defined end, allowing for reflection and decision-making on future projects.
They suggest that setting specific topics for different days of the week can aid in content planning and idea generation.
The author sees content repurposing as an advanced but potentially very successful long-term strategy, although they admit to not yet employing this method themselves.
The article implies that consistency in content creation does not necessarily mean an endless cycle of daily posting but rather a structured approach tailored to the creator's capabilities and goals.
The author values the flexibility of Medium's platform for writers to explore various niches and suggests that creators can adjust their posting frequency based on their comfort with different topics.
They encourage creators to focus on content quality and to leverage different content formats to reach a broader audience, such as turning blog posts into podcasts or video content.
The author invites readers to share their experiences with content repurposing, indicating a community-driven approach to learning and improvement in content strategy.

3 Different Content Strategies For Creators

Aimlessly putting out story after story is not the way to go

After two years on Medium, I have finally found a content strategy that works for me.

Why did it take me so long to find a content strategy?

It’s not that I didn’t read about content strategies, but I never managed to stay consistent and decide on one strategy that works for me.

What I needed weren’t ways to find ideas, or a strategy on what days to post, but rather a mindset on how I should view my content strategy.

I am going to share three different perspectives on content strategies in this story.

No matter if you are a new content creator or an old stager, here you will find three content strategies you can imply, to stay consistent with your work.

The “project-based” content strategy

The difficulties I faced with being consistent all came from one problem.

It seemed too daunting to be posting every day for the rest of my life.

In my mind, I would be needing to fulfill the algorithm's needs forever if I give him consistent content over a period of time.

To be more precise, I thought, if I decide to post three times a week, for example, then I would need to stay on that course forever.

Because my followers will expect me to, and the algorithm will punish me if I change things up.

Another thought I had was that I needed to do it all at once.

From the start, I put a lot of affiliate links on my personal blog, wanted to grow a newsletter, work on an online course, and so on.

This is impossible and the wrong approach. Start with creating content first, and then decide on the next step.

Now I choose a project-based approach.

This means I create projects in my head, and when one project is finished, I decide on the next project.

For me, project №1 is to put out 100 blog posts on my personal blog, and 100 Medium stories. And I will do so in a short period of time.

When I have done that, then I will decide where I go from there.

If you are a YouTuber, this could be 50 videos. Another example would be 1,500 Pins on Pinterest.

You should set a realistic goal, and put a time limit on that.

Here, I explain in more detail how to set goals successfully.

So the first step is to finish the first project and after that reflect, and decide how to go from there.

The next project could be, to post at least once a week for the rest of the year, while updating and maintaining your already published content.

Or you can then decide to learn about newsletter marketing and how to find ideas for that.

Again, set yourself a goal. For example:

Project №2 — I will learn about newsletter marketing, set up a newsletter, and create a landing page for that. Also, I will write one newsletter a month and post twice a week until I reached 100 newsletter subscribers, this year.

Okay, I hope my point came across. I am starting to ramble. But this is just because I love the “project-based” content approach, as I call it myself.

I don’t know if anyone else suggests going about content creation that way. But that is how I see it and call it.

The “Different day of the week, different topic” approach

The title almost says it all. You choose a specific topic for every day in a week that you want to post.

This approach can of course be mixed with the previous approach.

In my opinion, deciding on specific topics on specific weekdays helps with pre-planning and staying the course.

Coming up with ideas is easier for some people that way. And if you realize that you don’t come up with ideas for a certain topic, then you might reconsider if you want to post about this topic at all.

I don’t like to stay theoretical, so here are two examples.

Example 1:

If you are a YouTuber who is making videos about nutrition, you could have a schedule like this:

Sunday, you can post a video like a “Cook With Me” recipe-type video.

Then on Tuesday a short informative sit-down chat video where you explain certain nutrition facts.

Next, on Thursday, you post a vlog where you show yourself planning your meals, going grocery shopping, going to the farmers market, and a bit of your personal life.

Example 2:

You have a Medium profile where you write in several niches (I love that about Medium ❤).

This approach is different from the one before, where it was more about different perspectives and forms of content, whereas this approach is more about different topics altogether.

Let’s assume your niches are freelancing, being a parent, relationships, and the environment.

Then you can decide for yourself what day of the week a story on which particular niche will go live.

Again, when you find writing about parenting easier, than freelancing. Post about parenting two times a week and only once a week or even once every two weeks about freelancing.

Content repurposing — Less is more

You are an expert in your field and create very long and in-depth pieces of content.

Then you could focus on content repurposing and learning about different platforms.

Here is an example of that:

Create two very in-depth and long blog posts a month. Hence, you have two weeks to create the next one.

Next, take a mic and record a Blogcast, i.e., a Podcast where you read your blog post to your readers or listeners in that case.

Furthermore, make a YouTube video with your blog post. You can show a b-roll while you explain the main points of the post, or do sit-down chat videos.

Then you create ten or more TikTok videos, YouTube shorts, and Instagram Reels from this one YouTube video.

Furthermore, you can heavily promote the blog post and YouTube video by creating 100 different Pinterest Pins from it.

I admit that I am no expert on content repurposing myself because I don’t do it. Yet.

In my opinion, this is an advanced strategy, that will probably be very successful in the long run.

Does someone of you have experience with repurposing content? Let us know and write a response to this story down below.

Of course, there are other strategies and perspectives on content creation as well. But in this article I wanted to share with you exactly these three:

Project-based approach,
Different days of the week, different topics,
and long-form content you can repurpose.

I like these three because they all bring a different perspective to content creation.

What is your favorite one?

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