Content Conversion Secrets
3 Big Profit Sucking Call to Action Mistakes
…And what to do instead
A new member asked me recently:
“What’s a Call to Action?”
Me: “It’s where you ask your prospect to take their next success steps after you’ve delivered great content”
New Member: “Oh, you’re supposed to do that?”
Oh my…
YES! You are supposed to have a Call to Action in and at the end of your content.
Your prospect wants to take their next success steps. Your job is to help them do it.
And yet there are more than a few things that can get in the way of creating a profitable Call to Action.
Here are 3 of the big ones and what to do instead:
Mistake #1: Not having a Call To Action
So, an obvious one, but see the conversation above.
Leaving this out leaves lots of good prospects and profits on the table. And you really don’t want to keep doing that do you?
What to do instead: Creating a powerful Call to Action should be one of your main goals. Take of tip from Stephen Covey and begin your content with the end in mind. Think about what you want the outcome to be and work it backwards from there.
Mistake #2: The Rush To Finish
So you’ve worked hard on your video, blog post, article, however it is you’re delivering your content.
The temptation is to rush through your Call to Action just to get your content done and get it out there!
I get that, but…
What to do instead: Slow down a minute or two will ya? Your Call To Action requires and deserves your focus. This is where you are helping your prospect through their next success steps and helping them go further faster.
Mistake #3: Trying To Learn It All Yourself
I know, it’s human nature to want to try to do it all yourself. It’s also human nature to want to clobber the driver that cuts you off in traffic, and most of us seem to have gotten past that one.
But trying to learn it all yourself is the perfect prescription for working harder instead of smarter.
What to do instead: This is much too important to try to figure it out all on your own. It’s just too hard with so many moving pieces. Instead use proven, time-tested templates for creating a profitable Call to Action.