Summary

The website content debunks common misconceptions about info-product creation, emphasizing that it can be a straightforward and quick process, does not require a niche devoid of competition, and should be based on market needs rather than personal passion alone.

Abstract

The article challenges the complexity and duration of info-product creation as propagated by some online "experts" or "goo-roos." It argues that profitable products can be developed in a fraction of the time typically suggested, using a simple method involving a webinar or livecast that is recorded and sold. It also refutes the idea that market saturation should deter new product entries, drawing parallels with successful businesses in other industries that thrive despite numerous competitors. Furthermore, the piece criticizes the notion of creating products based solely on personal passion, advocating instead for market research to identify community needs and preferences for product delivery. The author provides a free digital guidebook and additional resources to assist in creating content that can be turned into profitable info-products.

Opinions

The author believes that the process of creating info-products is often overcomplicated by so-called experts.
It is suggested that the claim that product creation takes an extended period is a tactic to intimidate potential competitors or to make them dependent on the "goo-roo" for guidance.
The article posits that market saturation should not be a barrier to entry; instead, there is always room for a better product.
The author criticizes the advice to "create something you are passionate about," stating that it can lead to frustration if there is no market demand for the product.
Emphasis is placed on the importance of understanding what the community needs and how they prefer to receive the information before creating an info-product.
The author promotes the idea that every piece of content can be transformed into a profitable info-product through a simple and repeatable process.

Product Creation | Info-Product Creation | Content Marketing

3 Big Fat & Deadly Info-Product Lies

These are the ones the “Goo-Roos” want you to believe

Graphic by ImgFlip — used with permission

Profitable info-product creation is a great way to be consistently profitable in your online business.

And being consistently profitable in your online business is why you’re here, right?

When I first came online full time in 2007, one of the first things that struck me was how hard “the experts” (the “goo-roos”) were making product creation. I listened to a preview call for a product creation course that said it would take at least a year to create a product.

And it would cost $2,000 to learn how to do it.

Since I had just created a new info-product the previous weekend, I thought this could be made much simpler. And one way to make product creation much simpler is to get rid of some of the lies that the so-called experts (“goo-roos”) want you to believe.

3 Big Goo-Roo Lies About Info-Product Creation

Info-Product Creation Lie #1

Product creation takes a long time

As I mentioned above, I once heard some “experts” say that it takes at least a year to create a good product.

What this lie does is scares a lot of people off or makes them dependent upon the goo-roo.

The Truth About What to Do Instead

While there are some products that can take a year to create, those are the exception rather than the rule.

And now I’ll prove it in just a few steps:

Step 1) Create a 45 minute webinar or livecast.

Step 2) Present it

Step 3) Record it

Step 4) Sell it

I’ve got two and a half high priced degrees so I could make this a lot harder for you if I wanted to, but why?

Info-Product Creation Lie #2

There are already too many products in that niche

Designed to keep you from competing with some of the goo-roos.

Think about this for a minute:

Are there too many kinds of bread, hamburgers or pizza out there?

Somebody should have told “Papa John’s” and “Marios.”

The Truth About What to Do Instead

Research the most popular products and resources in your niche. Discover which ones are doing a good job and selling well.

Now go and create something better — simply do a better job.

Product Creation Lie #3 — Create Something You Are Passionate About

I saved the worst and most dangerous lie for last. This whole thing about do what you love and the money will follow leads so many people astray.

I’ve worked with far too many people who were frustrated because the product or resource about which they were passionate about was not selling well. Many times this was because the only people passionate about the product was the misguided person who created it, and maybe their family.

The Truth About What to Do Instead

Do your due diligence research first. Don’t even start down the road of creating an info-product or resource until you have done these 2 things:

1) Find out exactly what your community needs help with and what they want.

2) Once you discover what your community wants, find out how they would most like it delivered. Do they want a live course, a home study course, do they want it delivered in text, audio or video, or some combination?

You’ve got to have the answers to these questions before you do any info-product creation.

BONUS Tips

All products and resources are made up of your expertise or content.

So you need to be able to create content to create products.

Click here to discover a free digital guidebook that shows you how to create your info-products while you’re created your content.

Did you know that:

Every Piece of Content Can Become a Profitable Info-Product

It’s a simple and repeatable 3 step process…

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Don’t you dare make this hard:

Info-Product Creation the Hard Way?

Hey everybody, it’s Jeff Herring dropping in to talk with you about product creation. Now, we can do product creation…

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And let’s meet if we haven’t:

“I Traded My Couch for a Mouse”

How a Counseling Psychologist Became One of the Good Guys Online

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