Content Repurposing | Content Marketing | Repurposing Strategies
3 Amazing Strategies to Easily Repurpose Your Medium Content
And publish the newly repurposed content right on Medium
Content Repurposing is one of the most powerful skills you can master as a content creator.
I’m not really sure when and how I discovered repurposing. It just seems like I’ve always done it.
The good news is whether you are repurposing veteran or you are just getting started, you can use these three repurposing strategies right away.
3 Amazing Content Repurposing Strategies
Making this more practical, I’m going to use the article you are now reading as the example for all three of these strategies:
Content Repurposing Strategy 1: Graphics and Memes
Take the title of your article or a quote from your article and create a graphic or meme.
For example, I can take the opening line of this article:
“Content Repurposing is one of the most powerful skills you can master as a content creator” and repurpose it in a graphic:
So I have a question for you:
“Which one gets your attention? The text sentence alone or the graphic?”
Content Repurposing Strategy 2: PodCasting
The biggest obstacle and objection I hear from my members about podcasting goes like this:
“But I just don’t know what to say!”
Well guess what?
Your article is your podcast script.
No you don’t read it, that’s boring, and most of us hate being read to, right?
This article is simply your script to play off of, and takes away the excuse of not knowing what to say!
And you can play your podcast right here on Medium as part of your article, or as a separate article.
Here’s a podcast I was a guest on, just for demo purposes:
The cool thing is your podcast will play right here on Medium…
Content Repurposing Strategy 3: LiveCasting
I get it that I just struck fear into many of your hearts. Just the idea of going live online scares you.
I get that.
Get over it.
Just like podcasting, the biggest fear with LiveCasting, or with any public speaking for that matter, is not the fear of being in front of people.
It’s the fear of being in front of people and not having anything to say.
You already know what to say. You said it in your article. You’re just going to say it again in a different way.
But what happens if I mess up?
You will.
This is good thing.
Reframe mess ups as out takes.
They are great for marketing and for people to see that you are real.
Here’s another example, one we had fun with:
Just like the audio in a podcast, the video from this YouTube video will play right here on Medium, keeping your viewers on your platform.
I hope you take action on these 3 repurposing strategies.
And here’s a few more strategies in the form of a “free how to mini course” about repurposing:
Just click here or on the graphic above to get started before your head hits the pillow tonight!