These 2 Words Are Killing Your Chances of Success
Welcome to “what if” hell.

Have you ever gotten a really good idea? You get so excited about it that your whole body starts to tingle?
“This is IT! This is the idea that’s going to make all the difference!”
You know you’re on the right track. Finally!
Then a couple of days go by…
…and everything changes.
You start saying these two words and your excitement begins to waver...
“What If?”
These two words are killing your success. They trickle in little by little, and every idea gets its own “what if”.
- What if can’t learn everything I need to learn?
- What if other people can do it, but I can’t?
- What if I’m wrong about this idea?
- What if no one likes it?
- What if I can’t do it?
All of the excitement, the ideas, and the brilliance begin to die off little by little.
Welcome to “what if” hell. This is where dreams go to die.
But they don’t have to…
What If the “What Ifs”
What if you could what if the “what ifs” as soon as they came in? (How much could a woodchuck chuck…)
For instance, I get “what ifs” a lot as I’m doing my calorie-counting challenge. The worst “what ifs” came at the beginning of the challenge.
“What if I’m cooking and it’s too hard to keep track of every ingredient? What if I go out to eat? Then what do I do? What if I have too many BBQ chips?? You seriously cannot eat just one!”
Looking too far ahead is overwhelming.
You have to take things one step at a time.
- What if I just track this one meal?
- What if I worry about going out to eat when it happens?
- What if I stick to it for one day to see how it goes?
Of course, this happens when trying to earn income online too.
- What if no one is interested in what I have to say? → What if I just write two posts on X/Twitter every day and see what happens?
- What if no one signs up for my newsletter? → What if you just send it out and figure out how to get more subscribers as you go along?
- What if I don’t have time to create blog posts, write Medium posts, go on Twitter, go on podcasts, write a book…? Woah, Nelly! Slow down! → What if I focus on creating one piece of content right now?
Every time a new “what if” pops up, think of a new “what if” that counteracts it and relieves the overwhelming feelings.
Take It Down a Notch
Our brains can sometimes run at 50,000 miles an hour. That’s too fast, and that’s when all those “what ifs” tend to rear their ugly little heads. If you need to, let all the ideas in and write them down so they get out of your head.
Instead of getting overwhelmed by them all, let them simmer for a while, then come back to them later. Pick one idea to focus on and execute it fully. Then go to the next.
Don’t pick giant ideas to start, just small ones you can tackle right away to gain momentum without going overboard.
Block Out the Noise
I was reading through comments this morning on a couple of Medium articles.
There are so many naysayers out there.
Naysayers get into your head and bring on the “what ifs”. You will have to learn how to block out their opinions.
Don’t let some random bro convince you “the market’s too saturated” or “you can only make money by talking about making money.” Or “only 1% of people stick to their weight loss goals.”
So. What?
You are not anyone else. You are you. And you are capable of reaching whatever goal you want.
You know that story about the crabs in a bucket, right? If crabs are stuck in a bucket together, the ones who try to reach the top to escape are pulled down by the other crabs.





