[2024] 👰🏼💒 6 Wedding Startup Ideas from Techstars (tell me your favorite)
Here is how 10 entrepreneurs are changing the wedding industry. Let me know your favorite in the comments.
💡 Why this article is useful for future entrepreneurs?
Stephen King, when asked how to become a good writer, simply answered:
“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”
The same applies to startups. To become a good entrepreneur, we have to do two things: try out a lot of startup ideas and analyze a lot of startup ideas.
🎓 The Program: Techstars Accelerator
Techstars is one of the world most renowed accelerator.
They invest in startups for more than 15 years, and they funded companies like Uber, Sendgrid , Classpass or Twilio.
⚽ The RULES of the GAME
In this article, we will write some lines about every startup in the program. It’s mostly for fun, here are the rules :
👨🎓 I won’t analyze the team. Despite it being the most pivotal aspect of a startup. Here, I am just stating that we are not investing in the company, just having fun analyzing the business idea.
💡 I will analyze the potential of the idea as it is. Not of potential pivots in the same business area.
🎤 One phrase pitch. We will try to understand the essential value proposition just by their one-sentence pitch.
🌈 No judgment. We are just playing around and training. I am sure these start-ups are already doing great and really hope for them, they will all become unicorns 🦄
Let’s go now!
Idea #6— A marketplace to find your perfect wedding planners
Potential: ⭐⭐ Name: Fetefully Location: New York, USA
🟢 Positive:
- N/A
🔴 Negative:
- Acquisition Cost: Very high CAC since it’s B2C
- Risk to be bypassed: Since organizing a wedding is a complex transaction, high risk of having off-marketplace transactions
Idea #5 — A website to create your custom wedding dress online
Potential: ⭐⭐⭐ Name: Les aimants (Bridal Lab) Location: New York, USA
🟢 Positive:
- Real Need for a specific niche: Possible to find client with specific ideas in mind not satisfied by current solutions
🔴 Negative:
- Product risk: Getting the right measure in online order is not easy
- Experience: Trying out the wedding dress is part of the wedding experience
- Acquisition Cost: Not easy to find and target customers in this use-case (maybe move B2B to creators or small brands?)
Idea #4— A flower e-commerce with many different styles to perfectly fit your wedding
Potential: ⭐⭐⭐ Name: Bloominous Location: New York, USA
🟢 Positive:
- Real need: Flowers is one necessary part of the wedding, so it’s nice to have a smooth and transparent solution specialized of this vertical
🔴 Negative:
- Acquisition Cost: Cost of Acquisition, they should try to use wedding planners as agents
🥉Idea #3— A marketplace for renting or buying second-hand wedding dresses
Potential: ⭐⭐⭐ Name: Borrowing Magnolia Location: New York, USA
🟢 Positive:
- Cutting costs: Like Vinted or most of the second-hand apps, you are able to consequently cut the costs for low-budget sellers
- Trending: Second hand is booming, both for economic and environmental concerns reasons
🔴 Negative:
- Product risk: Getting the right measure in online is not easy
🥈 Idea #2 — A marketplace where you get all the professionals (venue, wedding planner, photographer, flowers)
Potential: ⭐⭐⭐ Name: Weedy App Location: Colorado, USA
🟢 Positive:
- Approach: The all-in-one place approach helps not to be bypassed
🔴 Negative:
- Product risk: As in every marketplace and for every custom transaction, the risk of offline transaciton is high
- Scalability: Services are geographically related
🥇Idea #1 — A digital guestbook that allows guest to upload picture of the wedding
Potential: ⭐⭐⭐⭐⭐ Name: Confetti.io Location: San Francisco, USA
🟢 Positive:
- Scalability: A SaaS solution that can be adopted worldwide fast
🔴 Negative:
- Sales Process: Since it’s a new thing, it needs to be explained to new costumer, so the sales process it’s not 100% smooth
