$2,000 Per Client as an Unskilled Beginner (Step-by-Step Plan)
It’s possible for you.
Lots of digital agencies use drop-servicing to earn significant figures.
Here’s how you can do the same.
Below is an outline of the basics.
Choose Your Service
Choose a niche — know your ideal client to gain the sale. Choose a niche based on a growing industry — tech, copywriting, course creation, or video editing. Provide a solution to a new problem, which grew in the last 2–3 years. In this sector, there will be more demand.
Understand people’s pain point —Figure out what is the best way to serve ideal clients. How can you help people emotionally or financially, so they keep you as their go-to service provider?
Bulletproof offer — a clear offer with a promised outcome. Leverage your experience, portfolio, or feedback to attract an audience and build trust.
Speak with humans — every single day build connections with people. Cultivate relationships and start conversations. Get people into your sales funnel to identify ideal buyers.
What next? — once you have a client, hand off the service fulfillment to a freelancer or business partner you trust to complete the work. While the service provider completes the task, maintain the client relationship. Keep the buyer informed of project progress. When complete, present the deliverables and stay in contact with the buyer for continued business.
Pick a Niche
Three niche types — local (blue-or white-collar jobs), coaches, or e-commerce businesses.
Niche —a specialized focus increases trust until your name or testimonials encourage faster conversions.
Why do this — specialize first, expand after. Specialists earn more. It’s mental workout to split your focus. And clients prefer when you have a detailed understanding of what’s new in their industry. It’s also easier to focus your branding and outreach, which optimizes your SEO and chances of conversion.
Create an Irresistible Offer
Specific wins.
- Results Based —People care about what you can do for them. That’s it. Result-based promises ensure your target audience reads your ad or listens to your video, especially if it is a cold outreach.
- Emotional — Emotion first, logic after. What is the emotional trigger that makes your ideal audience want their problem solved? Is it the usual “escape the matrix” freedom wish or a tad deeper like time with family and friends? Figure out why people take on risk — and you’ll create more sales opportunities for your drop-servicing business.
- Timeline — People prefer fast. Do an A to B offer then upsell the B to C service. Never provide A-Z services— you risk more “small edits” and revisions.
Pricing
Three tiers — Have a minimum of three pricing tiers for your service. If someone can’t afford your most expensive offer, have two cheaper ones lined up. Both will provide value but still ensure a good profit margin.
60%+ profit margins — Go into drop-servicing like a business. Amazon earns billions per day due to markups on every sale. If you price your offer for 60% profit margins, you can focus more on client relationships than getting a new buyer. It’s cheaper to keep the customers you have than to source newer ones as a new business.
Here’s an example.
- You pay your freelancer $300.
- And you want 75% profit margins.
- You’d need the buyer to agree to a price of $1,200.
- The math: 300/(1–0.75) = $1200
Discount higher packages — If you charge $1,200, don’t have the higher price be $2,400. Go a $100+ less than the $2,400 to encourage clients to go with the higher price. What is an even better model? It is a retainer discount with a no refund policy. Give the client a 10% discount if they opt to pay for six months of the service upfront. Retainers give you security knowing you can continue to rely on a certain amount of cash.
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