It’s “Star Wars” Branding Mania!

Summary

The web content humorously presents creative marketing strategies for integrating "Star Wars: The Force Awakens" branding into various unrelated products and services.

Abstract

The article playfully suggests absurd yet imaginative branding opportunities for companies to capitalize on the release of "Star Wars: The Force Awakens." These suggestions range from Princess Leia bun hairstyles at Supercuts to a Star Wars-themed Swiffer Wet Jet. The article also pokes fun at the potential for over-the-top product placements, such as redirecting Google.com to StarWars.com and including Star Wars characters on every consumer goods label. It humorously implies that the force of "Star Wars" marketing is so powerful that it could permeate nearly every aspect of daily life, including finance with Chase Bank, energy drinks with Red Bull, and even the opening bell of the New York Stock Exchange with BB-8. The article concludes by inviting readers to contribute their own whimsical brand tie-in ideas.

Opinions

The partnerships between "Star Wars" and various brands are depicted as random and perplexing, suggesting a saturation of "Star Wars" branding in marketing.
The author finds humor in the idea of using "Star Wars" themes to soften negative experiences, such as including an R2D2 plush doll with loan rejection letters from Chase Bank.
There is a playful tone in proposing that couples who survive an IKEA trip without arguing are as strong as "Star Wars" characters, deserving of free movie tickets.
The author seems to appreciate the appeal of "Star Wars" characters, suggesting that even the Quaker Oats man should be rebranded with a lightsaber.
The piece lightly mocks the extent of product placement, imagining everyday items like the Swiffer Wet Jet being rebranded with Star Wars sound effects.
The mention of Head & Shoulders shampoo indicates a tongue-in-cheek acknowledgment that "Star Wars" branding could be applied to literally anything, without a need for a logical connection.
The invitation for reader engagement implies that the absurdity of "Star Wars" branding partnerships is a shared joke within the community.

It’s “Star Wars” Branding Mania!

Here are some more ways marketers could incorporate Star Wars: The Force Awakens into their respective brands, no matter how random, out-of-context, and downright perplexing these partnerships may appear to be:

Partner with Supercuts to offer Princess Leia buns to customers.

Have Google.com literally just straight-up reroute to StarWars.com.

Have Chase Bank soften the blow of loan application rejection letters by including an adorable R2D2 plush doll and a free ticket to the film.

Partner with Red Bull to create an extra-caffeinated “Force Awakens” energy drink.

Partner with IKEA to sponsor a contest: If you’re a couple who somehow doesn’t break up after a visit to IKEA, you win 2 free tickets to the film, because “The Force is strong with you two.”

IN AN IDEAL WORLD: BB-8 would ring the opening bell at the NYSE.

Having adorable droid BB-8 ring the opening bell of the New York Stock Exchange.

Put Star Wars characters on every label of every consumer packaged goods brand. Every single one. Even the Quaker Oats guy should be holding a lightsaber.

Create a Star Wars edition Swiffer Wet Jet that makes lightsaber “whoosh” noises as you mop.

Partner with Head & Shoulders anti-dandruff shampoo. Just cuz.

Got any ideas for brand tie-ins that Star Wars should be capitalizing on? If so, we’d all love to hear (and laugh) about it, so leave a response below!