100+ Inspiring Mission Statement Examples to Read Before Writing Your Own
Writing a mission statement can be difficult, so if you’re feeling stuck, have writer’s block, or just need a dose of inspiration, here are over 100 examples in alphabetical order to get you started!
AARP
To enhance quality of life for all as we age. We lead positive social change and deliver value to members through information, advocacy and service.
Adobe
To move the web forward and give web designers and developers the best tools and services in the world.
Airbnb
To create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive and sustainable.
Air New Zealand
Supercharge New Zealand’s success socially, economically and environmentally.
Alibaba Group
To make it easy to do business anywhere.
Amazon
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.
American Diabetes Association
To prevent and cure diabetes and to improve the lives of all people affected by diabetes.
American Heart Association
To build healthier lives, free of cardiovascular diseases and stroke.
American Red Cross
Prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Amnesty International
To undertake research and action focused on preventing and ending grave abuses of these rights.
Asana
To help humanity thrive by enabling all teams to work together effortlessly.
Asos
To become the number 1 fashion destination for 20-somethings globally.
ASPCA
To provide effective means for the prevention of cruelty to animals throughout the United States.
Audubon
To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth’s biological diversity.
BBC
To enrich people’s lives with programmes and services that inform, educate and entertain.
Best Friends Animal Society
A better world through kindness to animals.
Bonsai
Building the global operating system for freelance work.
Boy Scouts of America
To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
CARE
To serve individuals and families in the poorest communities in the world.
charity: water
Bringing clean, safe drinking water to people in developing countries.
Cisco
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
Cleveland Clinic
To provide better care of the sick, investigation into their problems, and further education of those who serve.
Coca Cola
To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.
ConvertKit
To help creators earn a living online.
Creative Commons
Develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing, and innovation.
Defenders of Wildlife
The protection of all native animals and plants in their natural communities.
Disney
To make people happy.
Doctors without Borders (Médecins Sans Frontières)
Works in nearly 70 countries providing medical aid to those most in need regardless of their race, religion, or political affiliation.
Dove
To ensure that the next generation grows up enjoying a positive relationship with the way they look, to help them raise their self-esteem and realise their full potential.
Ducks Unlimited
Conserves, restores, and manages wetlands and associated habitats for North America’s waterfowl. These habitats also benefit other wildlife and people.
Environmental Defense Fund
To preserve the natural systems on which all life depends.
To give people the power to share and make the world more open and connected.
Feeding America
To feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
Forbes
To deliver information on the people, ideas, and technologies changing the world to our community of affluent business decision maker
To organize the world’s information and make it universally accessible and useful.
Greenpeace
Greenpeace is an independent campaigning organisation, which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future.
Habitat for Humanity International
Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities, and hope.
Heifer International
To work with communities to end hunger and poverty and care for the Earth.
HubSpot
To make the world Inbound. We want to transform how organizations attract, engage and delight their customers.
Human Rights Campaign
To achieve lesbian, gay, bisexual and transgender equality.
The Humane Society
Celebrating Animals, Confronting Cruelty.
IKEA
To create a better everyday life for the many people.
Capture and Share the World’s Moments.
Intel
Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.
In Touch Ministries
To lead people worldwide into a growing relationship with Jesus Christ and to strengthen the local church.
Invisible Children
To bring a permanent end to LRA atrocities.
JDRF
To find a cure for diabetes and its complications through the support of research.
Kickstarter
To help bring creative projects to life
Kiva
To connect people through lending to alleviate poverty.
Lego
Inspire and develop the builders of tomorrow. Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future — experiencing the endless human possibility.
Leukemia & Lymphoma Society
Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.
To connect the world’s professionals to make them more productive and successful.
Livestrong
To inspire and empower people affected by cancer.
L’Oreal
To provide the best in cosmetics innovation to women and men around the world with respect for their diversity.
Lyft
To reconnect people through transportation and bring communities together.
Make-A-Wish
We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
March of Dimes
We help moms have full-term pregnancies and research the problems that threaten the health of babies.
Mayo Clinic
To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research.
Medium
To deepen readers’ understanding of the world and to empower writers to share their best work and biggest ideas.
Microsoft
To empower every person and every organization on the planet to achieve more.
MoMA
To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.
Monterey Bay Aquarium
To inspire conservation of the oceans.
NASA
We reach for new heights and reveal the unknown for the benefit of humankind.
National Multiple Sclerosis Society
We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS.
National Parks Conservation Association
To protect and enhance America’s National Park System for present and future generations.
National Wildlife Federation
Inspiring Americans to protect wildlife for our children’s future.
The Nature Conservancy
To conserve the lands and waters on which all life depends.
New York Public Library
To inspire lifelong learning, advance knowledge, and strengthen our communities.
Nike
Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
No Kid Hungry
Ending childhood hunger by ensuring that kids get the food they need, like healthy breakfast at school and free meals during the summertime.
NPR
To work in partnership with member stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Oxfam
To create lasting solutions to poverty, hunger, and social injustice.
Patagonia
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
PayPal
To build the Web’s most convenient, secure, cost-effective payment solution.
Philips
Improving people’s lives through meaningful innovation.
To bring everyone the inspiration to create a life they love.
Public Broadcasting System (PBS)
To create content that educates, informs and inspires.
Ronald McDonald House
Keeping Families Close.
The Rotary Foundation
To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty.
San Diego Zoo
A conservation, education, and recreation organization dedicated to the reproduction, protection, and exhibition of animals, plants, and their habitats.
Save the Children
To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.
Shopify
Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.
Slack
Make work life simpler, more pleasant and more productive.
Smithsonian
The increase and diffusion of knowledge.
Sony
To be a company that inspires and fulfills your curiosity.
Spotify
To unlock the potential of human creativity-by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Squarespace
Empowers people with creative ideas to succeed.
Starbucks
To inspire and nurture the human spirit — one person, one cup and one neighbourhood at a time.
Stripe
To increase the GDP of the internet
Susan G Komen
A world without breast cancer.
Teach for America
Growing the movement of leaders who work to ensure that kids growing up in poverty get an excellent education.
TED
Spread ideas.
Tesla
To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
TripAdvisor
To help people around the world plan and have the perfect trip.
Tumblr
To empower creators to make their best work and get it in front of the audience they deserve.
To give everyone the power to create and share ideas and information instantly, without barriers.
Uber
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
United Nations
The maintenance of international peace and security.
USO
Lifting the spirits of America’s troops and their families.
The Walt Disney Company
To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.
Warby Parker
To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
Webflow
To empower designers, creative professionals, and entrepreneurs to create for the web.
World Vision
To follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.
Wounded Warrior Project
To honour and empower wounded warriors.
Xero
Helping small businesses thrive worldwide.
There are countless more businesses with mission statements around the world, and I will continue to update this list, but I hope that these initial 100+ inspire you when writing your own!
Originally published at https://www.blackandwhitestudios.nz on June 24, 2019.