avatarMark Suroviec, M.Ed.

Summary

The website content presents a satirical approach to achieving 100% email open rates through a method that involves creating intriguing and incomplete email subject lines.

Abstract

The article titled "Marketing Magic" humorously addresses the challenge of low email open rates by introducing a tongue-in-cheek method guaranteed to capture the attention of recipients. The author, presumably Mark, suggests a three-step process: writing an email's body text, cutting off a portion of the sentence at an awkward point, and using that truncated text as the email subject. This approach is illustrated through ten humorous examples, each with a provocative or unusual subject line designed to pique curiosity. The examples range from health and wellness to personal achievements and absurd scenarios, all intended to demonstrate how to craft emails that are too intriguing not to open. The article concludes by asserting that this method will give marketers an edge over their competition by ensuring their emails stand out in a crowded inbox.

Opinions

  • The author playfully mocks the difficulty of engaging customers via email, suggesting that traditional marketing wisdom is no match for their unconventional approach.
  • By referencing real-life professionals and products, the article satirizes the often over-the-top promises of marketing gurus and the lengths to which businesses will go to increase customer engagement.
  • The use of exaggerated and controversial subject lines implies that the author believes sensationalism is a key driver of email open rates, even if it borders on being inappropriate or shocking.
  • The article takes a lighthearted jab at the marketing industry's tendency to overcomplicate strategies, presenting the email trick as deceptively simple compared to complex marketing theories like quantum physics.
  • The inclusion of a personal anecdote about the author's own experience with an email mishap adds a touch of authenticity and relatability to the otherwise outlandish advice being given.

Marketing Magic

100% Email Open Rates — Guaranteed!

You can’t spell Marketing without Mark

What’s the secret to marketing wizardry?— Photo by Amina Filkins: Pexels

Expert branding professionals like Kristina God or Smillew Rahcuef will tell you that only 21.5% of marketing emails get opened. What if I told you I developed a fool-resistant method to guarantee 100% of your emails are seen by customers?

Here’s the trick

Step 1: Write the first line of the email’s body text.

Step 2: Cut a third of the sentence off at the most awkward place possible.

Step 3: Paste the text into the subject header.

The process is so simple it makes an Easy Bake Oven look like Quantum Physics. How do we expertly communicate this Steven Hawking-like wisdom nugget with our marketing content? Try these ten email templates below:

Example 1:

Subject: I have Hepatitis

Immunization appointment for next Tuesday. Mom, are you as excited about the all-inclusive vacation to sunny Honduras as I am? I can’t believe how inexpensive my travel vaccines were at Dr. Shem’s World Travel Med Clinic R Us. ¹

Example 2:

Subject: I hope you die —

— t. I love you and am legitimately concerned about your blood pressure and cholesterol. At SlimLives4U, we have dozens of oils — both essential and non — to lubricate your way to health. The grandkids deserve their PopPop living long enough to see graduation.

Example 3:

Subject: Will you shut the fu —

— rniture store down? We hope not. This business has been in our family for six generations. However, we should consider obtaining a small business loan from BankytownBankers.ru to cover payroll for the next six months.

Example 4:

Subject: HOT Pictures of her giant boo —

— ks. Selena Hernadez, the librarian at St. Thomas the Apostate, set a Guinness record on Tuesday for the World’s Largest Personal Collection of Large-Print Literature. Starting in 1957, Ms. Hernandez’s private bookshelves have over 58,000 hardcovers and 24,000 paperbacks. Her rare titles include:

Buy a large-print copy today with our affiliate link.

Example 5:

Subject: YOU ARE FIRE

CHIEF. Congratulations on a worthy promotion recognizing your 25 years of serving West Chamberpot Township with exemplary service. Sixty-five firefighters needed a more qualified leader, and we are proud to have you in charge. Use this Stanley’s Bakery- 10% off coupon to purchase a candleless cake for the promotion ceremony.

Example 6:

Subject: The truth about your past? Son, you are ad —

— ding a deck to the pool house. We could hire a no-name contractor to complete the renovations, but we believe in your carpentry skills. OurSonTheCarpenter.Net.Co is fully insured and has a 4.8 Yelp rating.

Example 7:

Subject: I love Murder —

— Hornet memes. No one wants to think about the 2020 dumpster fire, but those good ole’ memes still make me chuckle. Purchase our award-winning Memes of 2020 | Daily Calendar for only $19.97 + tax and shipping.

Example 8:

Subject: $$$ You won the lot —

— us flower painting contest. Thank you for your submission. Attached is a $25 e-gift card to Better Flowers and Flowers magazine.

Example 9:

Subject: We went to Vegas and got marr —

— ow. The Bellcase Casino has this wonderful new bone-in Porterhouse steak dish. Executive chef Oscar Rhea uses the bone marrow as a tangy marinade. ⭐⭐⭐⭐⭐

Example 10:

Subject: Blood Test Results: You are pos —

— sibly the only person who filled out the insurance paperwork correctly. Thank you! Do you know how much time the staff at Our Lady of Malice Community Hospital spends correcting digital records? By the way, you do not have Tuberculosis.

Takeaway

Using these three easy steps, anyone can grind their email marketing competition into a tiny pile of insignificant dust particles. Guaranteed.

Footnotes:

¹ I may have sent this same email to my mother before my first international trip. She did not find it hilarious.

Love waffles? Hate farts? 50% of this story is for you:

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Marketing
Satire
Humor
Email Marketing
Business
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