1 Reason Bitclout Could Seriously Destroy Medium One Day

What the hell is Bitclout?

Well, it’s a decentralized platform that mixes social media with speculation.

Here’s my profile.

I have my own “coin” that people can invest in if they want to. The more popular I get, the more people will buy my coin (thus driving the price higher).

That’s how it should work in theory.

For now, Bitclout resembles Twitter. Most people publish posts that are under 280 characters, but there’s other “Nodes” being worked on like Cloutpub that allow creators to publish full-blown articles.

I’ve been on Bitclout for almost two weeks now, and I must say I’m extremely impressed with this platform for a variety of reasons..

I’ll go so far to say that I think Bitclout could seriously challenge Medium for blogging dominance. I’ll get into all my reasons why right now.

Don’t You Hate Stupid Algorithms?

Medium’s algorithm back in 2017 was like the renaissance or something. It was brilliant. It was fair, straightforward, and gave you content from authors that you followed.

For real for real.

Then everything changed when the fire nation attacked.

In mid-2018, Medium started getting really funny and introduced ideas like Medium-owned publications, curation, and you know, making their algorithm suck balls for the creators who built their platform.

It was a total mess. Most of us learned to adapt and thrive in the new environment, but there was a noticeable change for a while in late 2018.

Then Medium worked on their algorithm a bit, and in my opinion, they had a pretty solid one in 2019 and the first half of 2020.

Then it seemed as if they threw a hand grenade into it in late 2020 and for most of 2021, too.

Don’t get me wrong — it’s still worth it to publish here — it’s just not the feast that it used to be. I don’t understand why it makes business sense for Medium to NOT make it the feast it used to be.

The moral of the story here is that social media platforms change algorithms.

That’s what they do. They bait creators in at the beginning with promises of massive reach, fame, and fortune, then, after these same creators helped them build this platform, they take reach away to sell more advertising space..

Or to introduce a concept like curation?

Let me unload on curation for a second.

When you think about it, the concept of a team of 40–50 Medium curators working around the globe to check EVERY SINGLE STORY that gets published is insane. They have the power to “curate” a story, or not curate a story, and based on their decision, the creator either gets more reach or less reach.

You can say “Oh, curation doesn’t matter that much Tom,” but I’d be willing to bet you my entire life savings that on average, it results in better reach for people when they get curated.

Anyway, I have a problem with a team of 40–50 people controlling who gets seen and who doesn’t get seen.

Here’s The Problem With Centralized Power On Medium

Here’s the number one problem for me:

Who knows what quality is?

Sure, I think there’s certain writing “rules” to follow that will, on average, result in a more popular article.

But so many of my best-performing articles were absolute dog shit. I mean it. They just didn’t follow all of the best writing advice of the day.

They were written in a few hours, barely edited, and thrown up on the internet without much of a care.

Yet they were showered with views because people shared them, liked them, and read them.

Medium curators do not get everything right. Placing the fate of thousands of writers in the hands of 40–50 people around the world is kind of unfair. I’m very much in favor of letting the mob decide what’s “good” and what isn’t.

How many viral articles were stopped by the mouse click of a Medium curator?

My guess is tens of thousands.

I’ve spent the first 700 words of this article writing about the problems with Medium’s algorithm and centralizing power with 40–50 curators around the world.

Now it’s time to talk about Bitclout.

Nobody Owns Bitclout , And That Solves Everything

All the problems with Medium — centralized power, algorithm changes, and curators — are non-existent with a platform like Bitclout.

Nobody owns Bitclout. It has no CEO, no board, and, thank jesus christ himself, no global team of curators deciding what gets seen and what doesn’t.

It is just coins and code. It’s a blockchain. A bunch of developers created it, and now the code is open-sourced and in the hands of anyone who wants to suggest changes and implement solutions.

It’s not in the hands of a bunch of people in some office in San Francisco.

It’s in the hands of the masses.

We get to decide where Bitclout goes. We get to decide on the algorithm. We get to vote on and create an environment that’s fair for everyone.

Medium loves to send out emails every now and then asking for feedback from their users. Shit, with Bitclout we could skip all that and suggest (and make) changes ourselves.

With a competitor like Bitclout, Medium doesn’t have time to be unfair anymore. Medium doesn’t have time to dily-daly.

They should just fix their algorithm and be done with it.

I’m so bullish on Bitclout because nobody can ruin it. No CEO can ruin it, no Board can ruin it, and no team of curators can ruin it. The algorithm is controlled by us now, and the platform will only grow as it continues to NOT squander organic reach or give space in the feed to advertisers.

Monetization is built directly into Bitclout, too. Nobody has to pay a $5 subscription fee to read your content. They can just buy your coin.

This is why I’m so fascinated with Bitclout. Nobody controls it. It’s ours. We’re not at the mercy of algorithms or a team of idiots around the world.

It’s ours. The game has changed. Join me on Bitclout.

Get my free 5-day Medium writing course right here. It’ll teach you how to write five posts per week and become a top writer on Medium. :)