avatarJoel Fukuzawa

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’t wrong.</p><p id="5b28">It was an embarrassment. The worst part of it all was that I suspected something like this might happen. I was trying desperately to hold my temper. My future husband finally lost it after attempting to be patient the entire time. He took his sister outside and proceeded to yell at her.</p><p id="2409">The party was over. No one was in any mood to continue — especially me.</p><p id="db31">I just stood there, incredulous. My future mother-in-law was crying. She had put so much work into cooking and decorating. I didn’t want to add to her despair by breaking down myself. My guests hugged me and tried to console me the best they could, while also trying to recover from the shock of what had just happened.</p><blockquote id="fd34"><p>Looking back, almost thirteen years later — I <b>should</b> have broken down. I <b>should</b> have walked that spoiled brat right out of my baby shower. It <b>was</b> bullshit.</p></blockquote><p id="fc95">I didn’t realize it at the time, but that baby shower could have been a meaningful experience for me. Now that I’ve attended numerous baby showers since my daughter was born, I see that they are events meant to make the new mom-to-be feel special and doted on — to <i>shower</i> her with gifts and encouragement.</p><p id="e197">Instead, I let a raging bully upstage my special day.</p><p id="91b8">These days, my now sister-in-law doesn’t speak to my husband and me, and vice versa. The baby shower episode was just one of many unpleasant interactions we had to experience with her over the years and, eventually, we became estranged.</p><p id="ba0a">One of these days I’d like to tell my sister-in-law how much I’ve thought about that day of the baby shower in recent years, and how much I regret not speaking up about her behavior at the time.</p><p id="8aa9">I didn’t think a baby shower would mean so much to me until I looked back. If I could go back in time, I would have planned another baby shower just the way I wanted it.</p><p id="6bb6">I didn’t speak up that day and I should have.</p><p id="bf49">Live and learn.</p><p id="4717"><b><i>Do you think baby showers are meaningful? Share your thoughts in the comments…</i></b></p><h2 id="15ff">You can show your love for my writing by leaving me a tip of your choosing at my PayPal, or by contributing monthly on my Ko-fi page! Thank you!</h2><h2 id="b39e">Want more reads from me? Keep scrolling…</h2><div id="9442" class="link-block"> <a href="https://readmedium.com/things-i-did-in-the-90s-that-seem-utterly-insane-now-205740c11cd1"> <div> <div> <h2>Things I Did in The ’90s That Seem Utterly Insane Now</h2> <div><h3>There were no cell phones. There was no internet.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*VAJb6r3JsOJyMOhNnZWP9g.jpeg)"></div> </div> </div> </a> </div><div id="4db7" class="link-block"> <a href="https://readmedium.com/i-met-my-ex-husband-for-breakfast-and-learned-this-valuable-lesson-b4339dcc8ff6"> <div> <div> <h2>I Met My Ex-Husband For Breakfast — And Learned This Valuable lesson</h2> <div><h3>Time tells.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*YMHlinVefcmPudhuV7I-0g.jpeg)"></div> </div> </div> </a> </div><div id="6a56" class="link-block"> <a href="https://readmedium.com/you-dont-get-ownership-of-grief-when-someone-you-love-die

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s-e1c1c7243509"> <div> <div> <h2>You Don’t Get Ownership of Grief When Someone You Love Dies</h2> <div><h3>This is an uncomfortable yet necessary sentiment.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*94PeIZUykZum1a0p)"></div> </div> </div> </a> </div><div id="53b3" class="link-block"> <a href="https://readmedium.com/how-a-squeaky-bed-almost-ruined-my-marriage-e1dbcb6911d7"> <div> <div> <h2>A Squeaky Bed Almost Ruined My Marriage</h2> <div><h3>“I can fix it.”</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*dis53EGQxwB9scog)"></div> </div> </div> </a> </div><div id="ef8a" class="link-block"> <a href="https://readmedium.com/i-almost-let-poor-body-image-ruin-my-hawaiian-vacation-53ffa5384714"> <div> <div> <h2>I Almost Let Poor Body Image Ruin My Hawaiian Vacation</h2> <div><h3>The only potential saboteur on this vacation was me.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*VijipoFA9g1aeIZG)"></div> </div> </div> </a> </div><div id="421c" class="link-block"> <a href="https://readmedium.com/i-was-fired-for-not-making-a-tired-mom-spend-more-money-ef7636c0253d"> <div> <div> <h2>I Was Fired For Refusing To Make A Tired Mom Spend More Money</h2> <div><h3>Apparently, I was not a good fit.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*GlktLnG5ZIsdbWUA37zuCQ.jpeg)"></div> </div> </div> </a> </div><div id="cd9d" class="link-block"> <a href="https://readmedium.com/the-day-i-confessed-to-my-lovers-wife-7835317bef3"> <div> <div> <h2>The Day I Confessed To My Lover’s Wife</h2> <div><h3>My life changed for the better after that night.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*d36jSa44WgU81InHxqqMyA.jpeg)"></div> </div> </div> </a> </div><h2 id="489e">Still here? I have a podcast about being a stepmom. Check it out if you’re interested…</h2><div id="3de8" class="link-block"> <a href="https://podcasts.apple.com/us/podcast/the-fixer/id1485161397?i=1000647569343&amp;source=post_page-----e1c1c7243509--------------------------------"> <div> <div> <h2>‎The Pondering Stepmom Podcast: "The Fixer" on Apple Podcasts</h2> <div><h3>This week, I talk about stepmoms who feel like they are handling most of the problem-solving with their stepkids…</h3></div> <div><p>podcasts.apple.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*6VXVYhFb9ymbiL_B)"></div> </div> </div> </a> </div></article></body>

高島屋京都店的創新之路:如何在網路電商時代站穩腳跟?

高島屋的起家厝位在京都市內最繁華的商業區四条河原町上,起初創辦高島屋的飯田新七在 1829 年成立高島屋的時候,只是一家織品、和服的零售店舖,但是到了 1922 年高島屋正式踏入了百貨店的領域,到 2021 年為止,高島屋在日本全國已經是擁有 17 家直營店以及 8 家子公司的百貨零售集團。高島屋一直都是京都市內商業經濟發展的象徵,也是京都人驕傲的指標之一,1912 年高島屋在京都建造了日本第一家鋼筋混擬土的三層大型建築。但是,近年來因為網路電商的發達,日本的百貨公司陸續出現結束營業的風潮,高島屋再度面臨必須轉型的抉擇,今年 10 月京都高島屋改裝重建之後重新開幕,除了轉型成京都高島屋購物中心之外,還在專門店區( T8 ),引進了最受歡迎的任天堂專門店以及知名的蔦屋書店,從任天堂專門店門口的「瑪利歐」大型塑像,也不難看得出京都高島屋所展現的企圖心,就是要深耕京都的年輕族群。

京都高島屋大轉型:T8館的誕生與多元化經營策略

T8 緊鄰著原本的京都高島屋,同樣是地下一層地上七層的建築,總樓板面積約為 1 萬 3,000 平方米,如果加上京都高島屋的 5 萬 2,000 平米,就成了一個將近 7 萬平方米的大型購物中心。京都高島屋為了新建 T8 館,拆掉了過去在四條通上的三座老建築,使得樓板面積因此擴大了兩成。現在 T8 館,有 51 家專門店進駐,其中七樓的任天堂直營商店 Nintendo KYOTO 是任天堂繼東京以及大阪之後,在日本國內第三家的直營店。除了任天堂之外,位在 5 樓以及 6 樓的京都蔦屋書店,則是銷售以藝術為中心的書籍為主,其中還有復古書籍以及畫冊超過 6 萬冊以上。除此之外,店內也會銷售京都當地的工藝品和文具,像是香爐和玻璃筆等。同時為了善用地理優勢,京都高島屋在這棟專門店裡,還設置了可以遠距辦公的空間,這也與過去講究寸土寸金講究坪效的百貨公司思維,有明顯的差別。高島屋社長村田善郎在接受採訪的時候說:「百貨公司不應該是過時的夕陽產業,我們要證明百貨店的時代才剛要開始。」

如何借助品牌和地理優勢成功吸引年輕消費者

京都高島屋已經是日本高島屋集團中,第五家從百貨公司轉型成了購物中心的案例。在村田社長的規劃下,百貨公司生存的契機就是利用百貨公司既有的品牌知名度,透過翻新重建的模式,成功轉型成購物中心「高島屋希望能在京都店轉換成購物中心的過程當中,獲取購物中心的經營經驗,陸續翻新其他地方二線城市的百貨公司。」少子高齡化是日本地方百貨店凋零的主要原因,如何吸引年輕人願意走近商場,開發這一群過去不光顧百貨公司的族群,是村田社長沒有說出口的企業機密。京都市周邊有包括京都大學在內的40所大學以及短期大學,在京都讀書的學生,所佔的人口比例是日本全國最高的。再加上在2020年疫情之前,京都每年的國際觀光客人數超過 5,000 萬人次,消費金額超過 11,000 億日圓,這都是讓村田社長有底氣大刀闊斧轉型的根基。如果京都高島屋可以成功的吸引年輕消費族群,就能複製經驗到其他包括海外在內的城市。

城市中心購物中心化與年輕消費者的吸引力

日本的百貨公司過去是以一個店鋪經營多種類的商品的大型商店為主,但是購物中心卻是由多家獨立的專門店組合起來的集合體。從統計資料裡頭也可以發現,這幾年日本購物中心的規模以及數量正在不斷增加,其中包括永旺、三井不動產以及三菱地所不斷地在郊區開發大型的購物中心以及 Outlet ,不過這些商場全都集中在郊區,雖然土地取得便宜,但是對於沒有車輛的年輕人來說,卻是有著極大的不方便。高島屋則是將原本位在城市中心的百貨店,重新改建成購物中心的形式,剛好可以補足年輕人缺乏交通工具到郊區的缺點。負責高島屋開發業務的東神開發公司社長倉本真祐就說,高島屋成功的購物中心化,預估 2024 年的財報將會比前年同期增長 6% 以上。現在不是只有高島屋,其他的日本百貨業者也開始將轉型成購物中心,以吸引年輕族群作為成長的主要目標。就像村田社長說的「現在百貨店必須面臨如何開發年輕族群的轉型時刻,不轉型就必須等著凋零。」

#高島屋 #京都商業區 #百貨公司轉型 #購物中心 #T8專門店區 #任天堂直營店 #京都蔦屋書店 #年輕消費族群 #地方百貨店 #日本購物中心趨勢
福澤喬 每天兩分鐘 帶你從縱深潛入 認識日本這個鄰居
當了十幾年的記者,希望做的事情就是用文字、影像去傳達心中的一些想法。

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